MBA 745 – Reflections on Module 1 Concepts

Consider your own leadership traits. Do you more closely fit with the creative nature from MBA 715, the organizational nature of MBA 725, the growth nature of MBA 735, or the mature nature of MBA 745? Explain your response.

I am definitely more of the creative type. I do my best in “uncharted” territory. Thinking outside the box and coming up with new ideas are areas where I am most comfortable. This type of thinking will also be be beneficial in the mature stage if the business. Being able to creatively repackage or innovate old products is important during the maturity phase as well.

Reflecting on your personal past experiences, discuss an idea you developed, only to have it fail after the implementation. Why could you not sustain it after the implementation?

The only thing that comes to mind initially is some database programming I did at one time. The software, while functional and working, was too difficult to use. It did the job that was necessary, but the learning curve was not easy enough to make the tool worthwhile. Since it was not easy enough to learn, long term usage failed.

Think of the products/services of your current organization. How can the products/services be enhanced to appeal to larger segments of the current markets?

The biggest way we try to improve our products is by identifying new markets. Our products are fairly mature and not much can be done to redesign the base product. What we do is come up with new packaging configurations for the accessories that come with it. By finding out what accessories our customers want with the product, we are able to rejuvenate the sales of our product.

August 19, 2007 | Filed Under MBA 745 

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